Core Values should not change, unlike strategies that should be changing all the time.
What values do you bring to work?
What values do you want to tell other people you hold at work?
Is the value as valid 100 years from now as today?
Would you hold onto the value if at some point it becomes a competitive disadvantage?
If you’re starting a new organization, in a different industry, would you keep the value?
"The four things clients want the most are Insight, Conviction, Wisdom, and Courage."
"Until your business decides to get serious about who it is, and why it is, and what it believes in and stands for, and finally, how it expresses itself, you will continue to struggle in the middle of that great undifferentiated pack of sameness." - Mike Hughes